May 14 |
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NewspaperDirect Launches "ideas: the magazine of newspaper marketing" SmartEdition at INMA World Congress 2009
Source: NewspaperDirect Official Release, PRWeb
INMA members can now read the award winning publication online, on mobile devices and the latest eReaders.
Miami, Florida, May 14, 2009 (PRWeb) — NewspaperDirect Inc., the world leader in multi-channel newspaper and magazine content distribution and monetization, announces the launch of ideas: the magazine of newspaper marketing SmartEdition at the 2009 International News Media Association (INMA) World Congress in Miami.
Starting today, ideas SmartEdition will be available to all INMA members on their PCs, Macs, smartphones, iPhones, Blackberry and iPod Touch devices, as well as the latest eReaders such as the iRex 1000 series and, soon, Polymer Vision's Readius.
"NewspaperDirect has always been the front runner of technology and digital opportunities for newsmedia companies," said Maria E. Terrell, Associate Director, INMA. "Our relationship spans over 10 years, and in that time, NewspaperDirect has grown with the newsmedia industry and shown newspapers how to break out of being a paper product, and become a media product."
‘ideas: the magazine of newspaper marketing’ SmartEdition is powered by PressDisplay technology and includes all of PressDisplay.com's advanced digital features including: instant translation in up to 12 languages, offline reading using PressReader, on-demand audio, advanced search, article commenting, email sharing and social media interfaces through blogs, Facebook, Twitter, Digg and delicious.
"INMA chose NewspaperDirect as our publishing partner for the digital edition of ideas: the magazine of newspaper marketing as we truly believe that as an association, we too must evolve into the new space that multimedia has created for our industry," continued Ms. Terrell. "NewspaperDirect has many INMA members as customers, and its technology, professionalism, and mission within the industry are second to none. We look forward to members using the e-edition of our magazine, and to future ‘e-opportunities’ in other segments of our traditional content."
"Having the leading provider of global best practices and marketing ideas for news media companies choose NewspaperDirect as its digital edition partner is an honor," said Alexander Kroogman, CEO of NewspaperDirect. "The ideas SmartEdition will not only enable INMA members to access this award winning publication anywhere, anytime, the digital edition will act as a benchmark for other newspaper and magazine publishers looking to grow their audience, revenues and profitability in the digital world."
As a special show promotion, NewspaperDirect is offering INMA World Congress attendees 1 month free access to the 1,000 digital editions on PressDisplay.com. New users can register at PressDisplay.com with the offer code: Ideas, to enjoy unlimited corporate access to the world's largest online newspaper and magazine kiosk for an entire month.
About INMA
INMA is the world's leading provider of global best practices and marketing ideas for newsmedia companies looking to grow amid profound market change. The association provides members with thought leadership and practical ideas to grow audience, advertising, brand, and profits. INMA objectives include:
- - Best practices: Be the industry's leading resource for best practices.
- - Trends: Quickly identify and communicate trends.
- - Vision: Share the network's vision and ideas with media industry leaders.
These objectives are achieved by providing members unprecedented access to thousands of ideas and professional contacts via a print Ideas Magazine, online, conferences, reports, and networking tools. INMA also shares its market-focused vision with cutting-edge presentations and interviews involving industry conferences, industry leaders, the advertising community, and private consultations.
Founded in 1930, the not-for-profit International Newsmedia Marketing Association (INMA) today has 1,100 members in 80 countries. Members are top managers at the world's leading media companies, typically c-level executives: chief executive officers, chief operating officers, chief marketing officers, chief audience officers, chief advertising officers, chief digital officers, and chief editors. INMA is headquartered in Dallas with offices in Antwerp and New Delhi.
About NewspaperDirect Inc.
Founded in 1999, NewspaperDirect Inc. is the world leader in multi-channel newspaper and magazine content distribution and monetization. NewspaperDirect offers more than 1,000 newspaper and magazine titles through a global network of 1,200 print locations in 105 countries, delivering them to hotels, libraries, cruise ships, corporate offices, retail outlets, home subscribers, and Web browsers everywhere.
The company's PressDisplay.com offering is the world's largest online newspaper kiosk, providing instant access to hundreds of newspapers and magazines from around the world. Users can view publications online, download titles for offline viewing, vote and comment on articles, instantly translate articles into 12 different languages, listen to publications on their PCs, Macs or mobile devices. They can also enjoy reading hundreds of publications that have been optimized for smartphones, iPhones, iPod Touch and BlackBerry devices, as well as the latest e-Readers, such as the iRex DR1000. Special versions of PressDisplay.com are available for the library, corporate, airline, hotel and OEM markets.
NewspaperDirect's SmartEdition e-paper solution, powered by PressDisplay technology, fits every publisher's needs with zero operational cost. With SmartEdition, a publisher's subscribers benefit from anywhere/anytime access to current and back issues of their publications, while enjoying premium digital features such as voice narration, instant translation, article sharing, integration with leading blog platforms, and advanced searching. NewspaperDirect provides full hosting, payment acceptance, customer service management and technical support.
PressDisplay.com and SmartEdition are trademarks or registered trademarks of NewspaperDirect Inc. All other trademarks and registered trademarks belong to their respective owners.
Media Contacts:
Gayle Moss
gmoss@newspaperdirect.com
+1-604-278-4604
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